The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Location-Specific Video
Red Bull Music Festival Tokyo
Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client: Red Bull Category: Extended Campaign / Posters & Ambient Media
Tomorrow's News
Agency: BBDO / New York + Smuggler
Client: Sandy Hook Promise Category: Online / Short Form - Single
Clean Matters :90
Agency: FCB West / San Francisco
Client: Clorox Category: Online / Short Form - Single
Above the Noise
Agency: HUTSLE LA / Los Angeles
Client: Beats by Dr. Dre Category: Online / Short Form - Single
John Malkovich's Journey
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York
Client: Squarespace Category: Online / Short Form - Single
Intolerance: A Lactose Story
Agency: lg2 / Montreal
Client: Agropur - Natrel Category: Online / Short Form - Single
HBO Like a Mother
Agency: Mekanism / New York + HBO Productions / New York + Cutting Room / New York
Client: HBO Category: Online / Short Form - Single
Beyond Money
Agency: MRM//McCann / Madrid
Client: Banco Santander Category: Online / Short Form - Single
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client: Apple Category: Online / Short Form - Single
ANZ #HOLDTIGHT
Agency: TBWA\Melbourne / Melbourne
Client: ANZ Category: Online / Short Form - Single
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Online / Short Form - Single
#SistersInSweat
Agency: Tool / Santa Monica + Gatorade / Chicago + TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Online / Short Form - Single
More Than Nice
Agency: Young & Rubicam / New York
Client: KIND Snacks Category: Online / Short Form - Single
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro Category: Craft / Writing
Eyes of Aleppo
Agency: Grey Germany / Duesseldorf
Client: Deutsches Komitee für UNICEF e.V. Category: Innovation in Film / Television / Cinema
Echo Escape
Agency: AKQA / Portland + Amazon D1 / Seattle
Client: Amazon Category: Innovation in Responsive Environments
Gravity Light
Agency: J. Walter Thompson / London
Client: Shell Category: Innovation in Responsive Environments
Sneaky Like Pete
Agency: Thinkingbox / Vancouver + Initiative / Los Angeles + Rapport / Los Angeles
Client: Amazon Studios Category: Innovation in Responsive Environments
Letter to Houston
Agency: 360i / New York
Client: New Orleans Tourism Marketing Corporation Category: Craft / Writing - Single or Campaign
London Underground
Agency: Arnold Worldwide / Boston
Client: Jack Daniel's Category: Craft / Writing - Single or Campaign
Hostage of Memory
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Category: Craft / Writing - Single or Campaign
The Home Depot Built-In Pins
Agency: 22squared / Atlanta, Tampa + 22Pictures / Atlanta
Client: The Home Depot, Inc. Category: Branded Social Post / Campaign
Stories from the other side of the world
Agency: BBDO Paris / Boulogne Billancourt
Client: CARE France Category: Branded Social Post / Campaign
Litbaits
Agency: Dieste, Inc. / Dallas
Client: The Wild Detectives Category: Branded Social Post / Campaign
Comedy Festival
Agency: Figliulo&Partners / New York
Client: Virgin Atlantic Airways Category: Branded Social Post / Campaign
One Foot Out the Door
Agency: Arnold Worldwide / Boston
Client: Monster.com Category: Under 100K Budget
Stop Downloadkill
Agency: Cheil Worldwide / Seoul
Client: Busan Metropolitan Police Agency Category: Under 100K Budget
Facts First
Agency: Figliulo&Partners / New York + The Mill / New York + Heard City / New York + Future Perfect / New York
Client: CNN Category: Under 100K Budget
The Parking
Agency: Romance / Paris + Wanda / Paris + THE / Paris
Client: World of Tank Category: Under 100K Budget
The Gas Station
Agency: Romance / Paris + Wanda / Paris + THE / Paris
Client: World of Tank Category: Under 100K Budget
Quest to LEGOLAND
Agency: VML / New York + LEGOLAND Florida Resort / Winter Haven + MediaMonks / New York
Client: LEGOLAND Florida Resort Category: Gaming
#Blood Normal Underwear
Agency: AMV BBDO / London + Anais Albar / Paris + Dessu / Paris
Client: Essity Libresse Bodyform Category: Guerrilla Marketing
#Blood Normal Pad
Agency: AMV BBDO / London + Fraser Muggeridge Studio / London
Client: Essity Libresse Bodyform Category: Guerrilla Marketing
Trash Isles
Agency: AMV BBDO / London + LADbible / London
Client: LADbible & Plastic Ocean Category: Guerrilla Marketing
The Biggest Sports Endorsement Deal of All Time
Agency: FCB / Chicago
Client: Archer+Wolf, LLC Category: Guerrilla Marketing
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Guerrilla Marketing
Unsuccessful ticket sample
Agency: INGO / Stockholm
Client: Folkoperan Category: Guerrilla Marketing
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client: Ministry of Public Health, Afghanistan Category: Guerrilla Marketing
Nike Berlin - Lauf Nicht Renn
Agency: Wieden+Kennedy / London
Client: Nike Category: Promotional / Posters - Extended Series
DTF
Agency: Wieden+Kennedy / New York + Maurizio Cattelan & Pierpaolo Ferrari / Milan
Client: OkCupid Category: Promotional / Posters - Extended Series
Destiny 2 Ghost Skill
Agency: AKQA / San Francisco
Client: Activision Category: Integrated Digital & Physical Product
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York
Client: MailChimp Category: Integrated Digital & Physical Product